Gordon, Gino and Fred: Viva España! sees chefs Gordon Ramsay and Gino D’Acampo plus restaurateur Fred Sirieix getting back on the road again for another of their much-loved road trip, this time heading to Spain to immerse themselves in the best culture and cuisine the country has to offer.
I was the Digital Creative Lead that had to select the type of content to be made, as well edit the short form clips and bespoke content to go on the ITV and the talent's social media channels, as well as create a long form compilation video of the 'Best Moments' of the show published on Youtube.
ROLE: Digital Creative Lead; Video Editor
VIDEO CONTENT
The first three clips were clipped from the show and edited to be snappier and more suited for social media, the fourth was created as a trend that suited the branding of the show, using Behind-the-scenes footage of filming that would showcase a more relaxed a relatable Gordon, Gino and Fred.
These clips received a great amount of viewership, ranging from 600K to almost 4 Million views (each) just on Instagram alone.
The content was posted in the ITV social channels, as well as shared by talent.
The content was posted in the ITV social channels, as well as shared by talent.
