Love Island is a British dating game show.

Part of my responsabilities in this campaign included: watching every episode live; select, clip and edit the moments that would be more appealing for the audience on Youtube; write an appealing title and copy for the video and create a appealing video thumbnail. 
Checking the channel's growth, engagement and analytics
was essential to understand the type of content the audience was interested in. Keeping up with online trends, while recognising each channel’s audience and demographic was essential for the campaign's success.

Content creation included: Compilations, Daily live clipped content, Promos and Trailers, Weekly Highlights that amassed Millions of views and engagement throughout the different channels.

ROLE: Manager of 'Love Island' and 'ITV2' (now ITVX) Youtube Channels; Video Editor; Photo Editor; Copywriter
 Video content

I've edited dozens of clips for Love Island Youtube Channel (1.66M subscribers), that have
amassed millions of views. I'll leave examples of different assets below ↓

Example of a compilation I edited: Most Dramatic Moments of the series.
These types of assets are very popular among the Love Island fans.
This asset alone has more than 1.2 Million views.

Example of daily clip I edited.
These types of dramatic assets are very popular and amass great views.
This asset alone has more than 742K views.

More Daily Clips and Compilations can be found on the Love Island's Youtube Channel here. ♥

On the ITV2 (now ITVX) Channel, I would create weekly Highlights of the Best Moments
of each week of the competition. This is one of the examples.

More Weekly Highlight Compilations can be found on the ITVX Youtube Channel here.

You may also like

Back to Top