I'm a Celebrity...Get Me Out of Here! is a British survival reality television show, that is broadcast on ITV.
For the digital campaign part of my responsabilities were to support the show pre-TX (before it airs on TV) as a Video Editor and Designer.
While the show was on air (during TX) my roles included Managing the show's Youtube Channel, as well as being a Video Editor, Copywriter and Photo Editor.
For the digital campaign part of my responsabilities were to support the show pre-TX (before it airs on TV) as a Video Editor and Designer.
While the show was on air (during TX) my roles included Managing the show's Youtube Channel, as well as being a Video Editor, Copywriter and Photo Editor.
ROLE: Manager Of 'I'm a Celebrity...Get Me Out Of Here!' Youtube Channel (1.4 Million Subscribers); Video Editor; Designer; Photo Editor; Copywriter
🌿 PRE-TX DIGITAL CAMPAIGN ASSETS 🌿
For the Pre-TX Campaign (before the show airs), I created digital assets with the best and most iconic moments
from previous series, to build momentum and get the audience hyped for the new series.
See some examples below↓
For the Pre-TX Campaign (before the show airs), I created digital assets with the best and most iconic moments
from previous series, to build momentum and get the audience hyped for the new series.
See some examples below↓
I also created assets for the Campmates Reveal.
See examples below ↓
See examples below ↓
Example of Campmate Reveal post ↑
🌿 DURING-TX VIDEO CONTENT 🌿
During the airing of the show, part of my responsabilities included: watching every episode live; select, clip and edit the most appealing moments for the audience on Youtube; write an appealing title and copy for the video and create a appealing video thumbnail.
Checking the channel's growth, engagement and analytics was essential to understand the type of content the audience was interested in. Keeping up with online trends, while recognising each channel’s audience and demographic was essential for the campaign's success.
Content creation included: Daily live clipped content, Promos and Trailers that amassed millions of views and engagement during the airing of the show.
Find example below ↓
During the airing of the show, part of my responsabilities included: watching every episode live; select, clip and edit the most appealing moments for the audience on Youtube; write an appealing title and copy for the video and create a appealing video thumbnail.
Checking the channel's growth, engagement and analytics was essential to understand the type of content the audience was interested in. Keeping up with online trends, while recognising each channel’s audience and demographic was essential for the campaign's success.
Content creation included: Daily live clipped content, Promos and Trailers that amassed millions of views and engagement during the airing of the show.
Find example below ↓
